Client Success Story: Turning Dreams into Reality with The Gallery
In the picturesque coastal town of Oban, Scotland, there’s a little hidden gem— The Gallery Apartment. This luxury holiday accommodation had already made a name for itself on platforms like Booking.com, but its owners were looking for a more personalised space to showcase the unique experience of staying at this charming coastal retreat. That's where Finch Design Co. came into the picture, helping The Gallery create a website that truly encapsulated the essence of their exquisite apartment and the coastal wonder of Oban.
Unveiling The Coastal Charm
The inspiration for The Gallery's website came from the breathtaking photography of the local area. The goal was to strike a harmonious balance between the modern apartment's luxurious design and the rustic charm of Oban, renowned for its local seafood. The result was a visually stunning website that instantly transported visitors to the serene coastal atmosphere of Oban.
Elevating the Brand
To further enhance The Gallery's brand, we designed a simple yet contemporary logo. This logo now represents The Gallery across its website and social media, underlining the apartment as a trustworthy and premium choice for accommodation.
Optimizing for Success
Search Engine Optimisation (SEO) played a pivotal role in ensuring the website's strong launch. This optimisation was vital to maximise the chances of being discovered by potential guests eager to explore Oban. Our work on a website doesn’t stop at launch, we continue to work closely with The Gallery to provide advice and expertise to maintain high rankings and visitor conversion. In just its first year, the website welcomed around 1,000 unique visitors, a testament to its effectiveness in reaching potential customers.
Squarespace: The Perfect Canvas
At Finch Design Co., we love Squarespace. And this website was no different. We made full use of Squarespace’s features to craft a website with enhanced customisation. Features like Facebook messaging and integration with The Gallery’s chosen booking platform were integrated, all with a user-centric approach. This ensured that the relaxed and calming ambience of The Gallery Apartment was experienced from the moment guests landed on the website.
Extraordinary Impact
The transformation brought about by the new website was nothing short of extraordinary. Direct bookings now contribute a remarkable 30% of The Gallery's overall revenue, a significant feat considering their previous lack of web presence. By driving more direct bookings through their website, The Gallery successfully reduced substantial commission fees paid to online booking agencies, significantly boosting profitability and gaining greater control over their business.
ROI Beyond Imagination
And here's the cherry on top of the cake: the return on investment (ROI) achieved by The Gallery was simply outstanding. When comparing the initial investment to the return from direct bookings, the calculated ROI stands at an incredible 1100%! This extraordinary figure speaks volumes about the immense value brought to their business through the website designed by Finch Design Co.
In the words of Kyle Lockhart, the owner of The Gallery Apartment:
"I have been working with Finch Design Co. over the last couple of months, and I am delighted with the results. I wanted a website for my holiday rental business. I described what I would like from a site, FDC understood exactly what I was looking for and produced a beautiful site and brand. I would highly recommend Finch Design Co, I will use their services again in the future."
The success story of The Gallery Apartment is a testament to the power of a well-designed website in transforming businesses. We have not only helped The Gallery gain a stronger online presence but also improved its brand recognition and boosted its bottom line. This is just one of the many stories of client success that Finch Design Co. has achieved through our tailored web design solutions.
Ready to Transform Your Business?
If you're inspired by The Gallery Apartment's success story and ready to take your business online, don't hesitate to reach out to us at Finch Design Co. Our team is passionate about crafting unique digital solutions that can elevate your brand, boost your online presence, and maximise your ROI.
