Decarbonising The Commute
Campaign | MOBILITYWAYS
To promote Mobilityways’ Zero Carbon Commuting Conference, we created a social media campaign and visual identity to encourage people to sign-up to the event.
More than 900 people signed up for Mobilityways’ second annual ZC3 (Zero Carbon Commuting Conference) in November 2022.
The online event boasted 30 expert speakers from across sustainability, transport, technology, academia, politics, human resources and law. The aim of the conference was to inspire large employers and transport and mobility solutions providers, to come together to make Zero Carbon Commuting a reality.
We developed a strong set of social media assets to help the promotion of the campaign featuring Mobilityways’ signature turquoise and pink colour palettes alongside the branding for the ZC3 event. The theme of recognising the carbon impact of the commute and making ‘zero carbon commuting a reality’ featured heavily in all the materials.
But this campaign wasn’t just on social media. We also generated assets for use on Mobilityways’ website, as well as on posters and flyers. As a way of demonstrating the versatility of the branding for the ZC3 campaign, we also created some mock-ups of ways the branding could be used to create merchandising for the event itself.
You can find more of our branding for Mobilityways here and read more about the ZC3 2022 event here.