Although already being featured on websites such as booking.com, The Gallery - a luxury Scottish holiday apartment - wanted to create its own unique space for visitors to discover the experience that is staying at The Gallery Apartment Oban, reflecting the coastal atmosphere of the town whilst highlighting the sumptuous accommodation.
Our inspiration for the website came from the photography of the local area, balancing the colour palette between the classic modern apartment and the fishing town of Oban, renowned for its local seafood.
To elevate The Gallery's brand, we also created a simple yet contemporary logo to represent The Gallery across the website and social media, elevating the apartment’s branding to highlight the apartment as a trustworthy and premium choice to stay.
SEO optimisation was an important feature for The Gallery, to ensure the website launched strongly with the best chance of being discovered by customers keen to visit Oban. We’ve also worked closely with The Gallery to provide advice and expertise on how to ensure the website continues to rank highly and convert visitors. In its first year alone, the website attracted approximately 1000 unique visits, a testament to its effectiveness in reaching potential customers.
By using Squarespace we were able to provide a website design with improved customisation, such as the inclusion of Facebook messaging and integration with their chosen booking platform. These custom elements were all chosen with the best user experience at the forefront, allowing the relaxed and calming atmosphere of the apartment to begin right at the very start of their guests’ website visit.
The impact of the new website has been truly extraordinary. Direct bookings now contribute a remarkable 30% of The Gallery's overall revenue, a significant achievement considering their previous lack of web presence. By driving more direct bookings through their website, The Gallery has successfully reduced substantial commission fees paid to online booking agencies, boosting profitability and gaining greater control over their business.
And the final cherry on top: The return on investment (ROI) achieved by The Gallery has been outstanding. Based on the initial investment versus the return from direct bookings, the calculated ROI stands at a remarkable 1100%! This exceptional figure speaks volumes about the immense value our website design has brought to their business.
All we need to do now is decide which seafood restaurant is at the top of our list for our first visit…
“I have been working with Finch Design Co. over the last couple of months and I am delighted with the results. I wanted a website for my holiday rental business. I described what I would like from a site, FDC understood exactly what I was looking for and produced a beautiful site and brand. I would highly recommend Finch Design Co, I will use their services again in the future.”