In July 2023, Google officially retired its much-loved Google Analytics– announcing Google Analytics 4 (GA4) as its successor. Despite some early limitations, when it comes to data analysis, Google Analytics 4 (GA4) is a game-changer. This article explores everything you need to know about GA4 and why it’s important for your business.

Have you ever wondered if people even notice your website? It’s frustrating, pouring your time and energy into creating unique and high-quality products, only for your website to receive barely any traffic, let alone sales!

The time has come – you’ve decided it’s time for your business to launch a website. While this is an exciting move, it can also feel overwhelming and you can be left wondering ‘Where do I start?’ Don’t worry, it doesn’t need to be daunting. We’ve created this list of 8 essential steps to show you where to get started when planning to build a website.

You may have heard of SEO before, but it sometimes feels like web jargon that’s easier to ignore. But, ignore it at your peril - SEO is key to guiding people to your website.

If your business has gotten this far without one, you might be wondering: “do I really need a website?” Maybe you’re reluctant to get started with a website because “I’m not tech savvy”, “it’s too expensive” or “I don’t have the time”. The fact is that a website is a highly effective marketing tool and here are our top five reasons why you should seriously consider one for your business.