5 Reasons Why Every Business Needs A Website
If your business has gotten this far without one, you might be wondering: “do I really need a website?” Maybe you’re reluctant to get started with a website because “I’m not tech savvy”, “it’s too expensive” or “I don’t have the time”. The fact is that a website is a highly effective marketing tool and here are our top five reasons why you should seriously consider one for your business.
Your website will attract customers and profitability
What is one of the first things you do when you’re considering a purchase? If you said ‘Google it’ then you’re in good company; 81% of people research a business online before making a purchase choice. If your business isn’t online you are missing out on having a prime share in this market.
Having a website allows people to gather more information about your products, services and company as a whole. On top of that, your website is always available — 24 hours a day, 7 days a week — allowing customers to make enquiries and purchases even when your business is closed.
A website adds credibility to your business
First impressions really do matter and customers now expect businesses to have a website. In fact, 54% of consumers said they wouldn’t trust a business without a website. Before a customer has even contacted you, chances are they will have seen your website first. A well-designed website that’s high quality and easy to use will make a good first impression.
Your website helps to show customers that your business is legitimate, trustworthy and credible. Allowing you to show off your expertise as a business; whether that’s with a beautiful photo gallery, customer testimonials or a comprehensive portfolio.
An efficient website saves you time
Communicating with customers takes time. Between replying to emails, answering calls, perhaps packing orders or writing proposals, you may find yourself struggling to find time to respond to customers. Having a website means your customers can find answers to a lot of common questions on their own, leaving you more time to devote to other business-related activities.
Showcase your products and services
Your website will provide a unique opportunity to demonstrate your first-rate customer experience when they work with you or purchase your products. For example, high-quality images of your location can give customers a sense of what it feels like to visit your business. You can also publish important information about products and services to make sure you’re attracting the right customers.
A website also promotes your business messaging and helps to shape online perception by showcasing reviews, testimonials and case studies. These could be personal from customers or articles and local blogs you have featured in. All of these factors combined will help you establish a strong online brand presence in one central place — your website.
It’s easier (and cheaper) than you think!
You no longer have to be a tech genius to have a high-quality website. Thanks to modern website builders like Squarespace and WordPress it has never been simpler to have a functional, aesthetically pleasing website.
If you have big plans and a big budget, there are plenty of options for you. If your plans are more modest, or your budget is tiny, there are still options available for you. Whatever your budget, websites offer better ROI (Return On Investment) than any other form of advertising. So if you are wanting to market your business a website is the best place to start.
At a time when it’s never been easier to get a website, there’s no reason your business shouldn’t have one. They are a massive opportunity to help grow your business. - If you need help, give us a shout—we’re happy to talk through what your business needs in a website and the pricing options available to you.
