A capsule collection
DESIGN | FRESHGROUND
With so many coffee choices for their customers, we updated Freshground’s coffee capsule packaging to create a clean and contemporary design.
High-contrast colours were used to highlight the different flavours and blends of Norfolk-based Freshground’s coffee collection.
In conjunction with their brand guidelines, we used the recognisable Freshground black along with their full range of blend colours. The colour combinations work together to create a sleek and luxurious product, reflective of Freshground's brand. The Freshground black creates uniformity among the whole product range while each individual blend colour helps to differentiate between coffee flavours in a distinct way.
When it came to the finer details in packaging information, we stripped back the product information to its simplest form. Making use of basic copy combined with eye-catching vector icons allowed us to convey the necessary information in a way that would inform the customer’s choice while not distracting from the larger design.