50 Lifesaving Years
DESIGN | NORFOLK ACCIDENT RESPONSE SERVICE
We were thrilled to celebrate NARS’ 50th Birthday in October 2021 and be a small cog in their celebrations by designing and creating the visual collateral surrounding the event.
We were keen to create a truly memorable keepsake for guests attending the NARS anniversary ball. It was important for us to place the stories of their past and present volunteers front and centre, as well as the patients who have been treated by NARS.
Since we believe that stories and images should do the talking, we kept the visual content clean and simple. This allowed the booklet to focus on the beating heart of NARS - the people behind it. Those who volunteer, and the people that they save.
An unexpected surprise during the design process was the inclusion of a special message from Kensington Palace. We were so thrilled and honoured to be trusted with something so special as a special part of NARS’ 50th-anniversary publication.
Whilst allowing the NARS stories to take centre stage, we also injected some subtle hints of the developing NARS brand; including the use of font and graphic accents. We can’t wait to continue developing NARS’ visual identity, it's a huge honour to work with a charity as special as NARS - here’s to the next 50 lifesaving years!