Driven to succeed
DESIGN | NORFOLK ACCIDENT RESPONSE SERVICE
Integral to NARS is their responder vehicles, packed with lifesaving equipment and driven by their lifesaving responders.
As part of NARS’ focus on building brand awareness and identity, we created their responder vehicle livery to be more professional, eye-catching and recognisable across Norfolk.
Their vehicles are their moving advertisement, providing a great opportunity to spread awareness and shout about the incredible work they do in the community.
Our design focused on the simplicity of the NARS logo. By blowing up the circles to engulf the car’s body we created a big impact with positive red and negative black space. Reminiscent of the traditional emergency vehicle Battenburg pattern, the bold red marks it clearly as part of the NARS brand.
This bold design enjoys a strong contrast with the white text and logos, allowing them to stand out clearly and easy readable. The hi-vis strips further the importance of this car as an emergency vehicle with the reflective red circles ensuring a high visual impact on scene at emergencies night and day.
The initial design was so well received by both the charity and the public that NARS is continuing this livery design across their entire fleet. We continue to support the ongoing livery project to ensure brand consistency across the entire fleet of cars.