Finding the way

We were over the moon when the Royal Norfolk Show approached us to be the official map designers for their 2023 show! We saw an opportunity to create something exceptional for one of the most significant Norfolk events of the year.

Starting from scratch, we embarked on a journey to develop a fresh and timeless template for both the public and trade map, which would also be featured in the event's magazine for the public.

Our primary goal was to make the navigation and readability of the map easier, ensuring a seamless experience for all visitors. To achieve this, we carefully refined the existing themes and simplified the content, resulting in a clutter-free map that expertly showcased the different zones throughout the showground.

Injecting a touch of playfulness into the design, we introduced a set of eye-catching icons to represent the various zones, making them instantly recognisable and unforgettable. These icons, exclusive to the Royal Norfolk Show, not only feature on the map but can also be used by the show going forward across different publications, further solidifying the show's brand identity.

We are delighted to have received a glowing review from the Royal Norfolk Show team: "We worked with Finch Design on our new map for the Royal Norfolk Show. They delivered a high level of work with a quick turnaround and were extremely helpful throughout the process"