Updating the Button
DESIGN | LITTLE GREEN BUTTONIn a time of rapid expansion and change for Little Green Button, there was a need to consolidate and advance the brand to reflect its position as an industry-leading software developer focused on workplace safety.
Our first focus was on updating the Little Green Button logo with minor font changes. This decision was made to make it easier for the Little Green Button in-house design team to create visually consistent content across all platforms—both digital and print. We applied this change across the complete logo suite, including landscape, mini and social logo stacks.
With the implementation of these new logo stacks, Little Green Button can now enjoy greater flexibility to use the new logo in different layouts and media; including on their website, in-app or in print.
As part of the brand advancement, we also constructed and created a new set of brand guidelines for the Little Green Button team, giving them more flexibility when using the branding. The new brand guidelines illustrate how to use different logo varieties, colour palettes, typography and photography while still maintaining the consistency that is essential for any brand.